Nothing's Coming Soon. By Clay Maxwell Jordan.
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Fall Line Press, Atlanta, USA, 2018.
94 pp., 59 color illustrations, 9¼x11½".
Nothing's Coming Soon, the title of Clay Maxwell Jordan's debut monograph (Fall Line Press, 2018) is a phrase wide open to interpretation. That's just fine by Jordan, who deliberately chose the title for its ambiguous qualities. "Perhaps the most obvious interpretation," he explains, "is that dead/non-existence is imminent… Literally 'nothing' is coming soon." Hmm, okay.
"The other meaning," he continues, "is perhaps a bit more oblique: a repudiation of the 'overnight cure' mentality that seems so predominant the world over, but particularly in America." A third meaning, according to Jordan, might refer to human progress. The arc of the moral universe may indeed bend toward justice, but hang tight because it might take a while. Nothing's coming soon.
The entropic passage of time is a recurring subject. Photos of a splintered utility pole, a mangled culvert, a discarded note, and a busted mural hint at devolution, all capped by a mansion in despair —a home inspired by Oscar Wilde, the anecdote recounted in Alexander Nemerov's (Diane Arbus' nephew) afterward. Jordan's wit, however, keeps his photos from descending into the old ruin porn schtick. Instead, he acknowledges decay with a nod and a wink. Yes, nothing's coming soon. But it's less of a tragedy than irony.
At first glance, the book's elegant design seems out of keeping with its clever contents. The title is in gilded script, across a plain pink cloth cover. Not very ironic at all. But a visit to the Fall Press site made things clear for me. The book is modeled on a funeral program, "forebod(ing) an exploration of life’s most pressing issue: death." Ah, makes sense now. Hopefully that version of nothing is still far off. In the meantime, Jordan's book is an entertaining interlude.
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Blake Andrews is a photographer based in Eugene, OR. He writes about photography at blakeandrews.blogspot.com.